I am a knowledgeable, resourceful and result-driven digital media production & marketing professional with over 15 years of experience in telling and spreading stories that brands want told. I offer a unique combination of creative and analytical skills to efficiently implement and contribute to brand strategy on the digital landscape and beyond. My diverse skill set includes but is not limited to: all aspects of video production, developing overall digital marketing strategy, social media management & advertising, PPC advertising, search engine optimization, web development, graphic design, analyzing important metrics & analytics, and FAA licensed unmanned aerial vehicle operations (aerial videography/photography, building inspections, etc). My biggest driving force is getting to tell stories that I believe are important through any or multiple avenues on behalf of a brand/product/service that I believe in.
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Responsibilities include: planning & creating digital media content for the resort’s social channels, website, internal use, trade shows, media partners and more; utilizing most of the major social media platforms such as Facebook/Instagram/Twitter to tell stories that attract guests to the resort; managing advertising campaigns with highly targeted audiences & clearly defined goals, various updates, changes and page creations for Stratton.com, as well as many other duties that are crucial to the success of the marketing department and resort. I also serve as the resort’s only FAA licensed remote pilot (drone) operator.
October 2016 – April 2017
Starting at starting at 5:30am, my main duties included recording snowfall amounts, coordinating with the Mountain Operations department to assess the mountain conditions in order to write daily morning and afternoon snow reports in a timely and accurate manner. It was then my job to distribute this information through all appropriate channels. Additionally, I shot/edited approximately 3 snow report videos per week, working with a co-worker as the on-camera talent to further disseminate resort news. I also scripted, shot, and edited a number of mini-documentaries for use across the resort’s website and social media accounts.
As a communications coordinator for Mount Snow, | am responsible for communicating resort snow conditions, information about events and other happenings at the resort using numerous different channels including video and social media. Daily duties entail writing snow reports, shooting photos & videos, and posting on Mount Snow’s various social media accounts.
November 2012 – Present
As the digital marketing manager for this landmark New Jersey restaurant, | control the business’ online reputation and devise as well as carry out the restaurant’s overall digital marketing strategy. This includes maintaining all social channels and third party listings, coordinating with media outlets requesting to shoot at the restaurant for stories, designing/maintaining the website, and more. Currently undergoing a major digital overhaul of the restaurant with a new website, mobile app and CRM database that will all integrate with the restaurant’s POS system.
The Vermont Challenge
A short video documenting what this multi-day endurance event, the sport of cycling and the lush magnificence of Vermont means to these dedicated athletes.
A short video that shadows two men working as snowmakers for Stratton Mountain as they tell their stories of what making snow for one of the largest ski resorts on the east coast entails.
A look inside the yoga & music festival that aims to cultivate one's best self.
Don’t hesitate to get in touch with me if you’d like to connect or collaborate or think I might be a good fit for your company/team/squad/posse/etc- I’m in.
Tel: (973) 943-2670