HI,

01

about me

I am a knowledgeable, resourceful and result-driven digital media production & marketing professional with over 15 years of experience in telling and spreading stories that brands want told. I offer a unique combination of creative and analytical skills to efficiently implement and contribute to brand strategy on the digital landscape and beyond. My diverse skill set includes but is not limited to: all aspects of video production, developing overall digital marketing strategy, social media management & advertising, PPC advertising, search engine optimization, web development, graphic design, analyzing important metrics & analytics, and FAA licensed unmanned aerial vehicle operations (aerial videography/photography, building inspections, etc). My biggest driving force is getting to tell stories that I believe are important through any or multiple avenues on behalf of a brand/product/service that I believe in.

Work Experience

Just an excerpt, download full resume above

  • Digital Media Producer: Stratton Mountain Resort
April 2017 – Present
Responsibilities include: planning & creating digital media content for the resort’s social channels, website, internal use, trade shows, media partners and more; utilizing most of the major social media platforms such as Facebook/Instagram/Twitter to tell stories that attract guests to the resort; managing advertising campaigns with highly targeted audiences & clearly defined goals, various updates, changes and page creations for Stratton.com, as well as many other duties that are crucial to the success of the marketing department and resort. I also serve as the resort’s only FAA licensed remote pilot (drone) operator.
  • Snow Reporter: Stratton Mountain Resort

October 2016 – April 2017
Starting at starting at 5:30am, my main duties included recording snowfall amounts, coordinating with the Mountain Operations department to assess the mountain conditions in order to write daily morning and afternoon snow reports in a timely and accurate manner. It was then my job to distribute this information through all appropriate channels. Additionally, I shot/edited approximately 3 snow report videos per week, working with a co-worker as the on-camera talent to further disseminate resort news. I also scripted, shot, and edited a number of mini-documentaries for use across the resort’s  website and social media accounts.

  • Communications Coordinator: Mount Snow
February 2015 – October 2016
As a communications coordinator for Mount Snow, | am responsible for communicating resort snow conditions, information about events and other happenings at the resort using numerous different channels including video and social media. Daily duties entail writing snow reports, shooting photos & videos, and posting on Mount Snow’s various social media accounts.
  • Digital Marketing Specialist: Star Tavern

November 2012 – Present
As the digital marketing manager for this landmark New Jersey restaurant, | control the business’ online reputation and devise as well as carry out the restaurant’s overall digital marketing strategy. This includes maintaining all social channels and third party listings, coordinating with media outlets requesting to shoot at the restaurant for stories, designing/maintaining the website, and more. Currently undergoing a major digital overhaul of the restaurant with a new website, mobile app and CRM database that will all integrate with the restaurant’s POS system.

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SKILLS

Web Development

  • Website Development & Design
  • HTML, CSS, Javascript (and always learning more)
  • Search Engine Optimization & Search Engine Marketing
  • WordPress
  • Sitecore
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Google Trends
  • Google Ads
  • SEM Rush

Digital Media

  • Adobe Creative Cloud: Premiere Pro, Photoshop, After Effects, InDesign, Illustrator, Lightroom & more
  • Final Cut Pro
  • Avid
  • Aerial cinematography & photography
  • Shooting & compiling 360 degree virtual tours

Digital Marketing

  • Market research & analyzing consumer behavior
  • Managing unique but campaigns that share an ultimate purpose across diverse online mediums and outlets
  • Social Media Management, Marketing & Advertising
  • Facebook Business Manager
  • Facebook Pixel, custom audiences, advanced matching, etc
  • Creating and segmenting a CRM database
  • Targeting users based on prior web history, purchases, interests, demographics, behavior, etc
  • Creating a sales funnel and the steps that form it
  • Mapping out and analyzing the customer journey in order to strengthen the funnel and create higher converting processes
  • Nurturing consumers into said funnel, continuing to warm them up and move them down the funnel
  • Creating groups of people based on certain criteria & depending on the campaign's goal to be remarked to through PPC, emails, and/or social ads
  • Conversion Attribution
  • SproutSocial
  • Hootsuite
  • Pixlee
  • Simply Measured

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PORTFOLIO

The Vermont Challenge

A short video documenting what this multi-day endurance event, the sport of cycling and the lush magnificence of Vermont means to these dedicated athletes.

 

Stratton Snowmakers

A short video that shadows two men working as snowmakers for Stratton Mountain as they tell their stories of what making snow for one of the largest ski resorts on the east coast entails.

 

Wanderlust

A look inside the yoga & music festival that aims to cultivate one's best self.

 
Attracting Youth to Stratton Golf School
Our team was tasked with getting younger golfers to take lessons at the golf school. In order to do this a co-worker and myself took inspiration from an energetic Nike commercial that portrayed golf in a flashy, attention grabbing way that was different from past Stratton golf campaigns. I shot and edited the video linked below. We ran the video ad across Facebook & Instagram for 11 days and in conjunction with other marketing efforts, it helped meet our target enrollment.
View Video

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Contact

Let's CHAT...

Don’t hesitate to get in touch with me if you’d like to connect or collaborate or think I might be a good fit for your company/team/squad/posse/etc- I’m in.

Email: tom.vayianos@gmail.com

Tel: (973) 943-2670